How is brand loyalty different from brand laziness

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How is brand loyalty different from brand laziness? What are some examples of each?
What are the categories of risk? What role do risk categories play in different types of products; cars, electronics, jewelry, etc.
What level of search can be expected in each the following:
Someone replacing a 15-year-old television
A general contractor looking for a new cordless drill
The parents of a 17-year-old driver looking for a first car
A husband shopping for an anniversary gift in a department store

Reference no: EM13737297

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