How is bacardi positioning their product in the video

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Reference no: EM133199604 , Length: Wrod Count: 200 words.

Discussion Post: The Psychographic Segmentation

Placing a product at a certain point or location within a market in the minds of prospective buyers.

• How is Bacardi positioning their product in this video? What is the Psychographic Segmentation displayed in the video?

Reference no: EM133199604

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