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Question: For example, when you discuss shareholder value, is this on Apple's scorecard? If I understand this correctly, Apple focuses on customer satisfaction and shareholder return. How are they making this connection in their scorecard? This will be great to learn. I do like how you've provided the explanations for each of these (shareholder value & customer satisfaction). I am interested in the connection within the scorecard.
How is Apple making this connection in their scorecard. How did they arrive at these two metrics to drive their business?
How does this all align to strategic development, company alignment, and operational planning?
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