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How is achieved through the systematic assessment

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Strategic Momentum

  • Strategic Relationship Management is a structured process for turning customers into long-term business partners and advocates. In a world of fast-paced, results-orientated business, a key problem for many organizations is the failure to realize the importance of building strong client relationships until it is too late.
  • Without a clear understanding of the client's requirements, actually meeting client expectations becomes a matter of pure chance. Furthermore, even when service provision is highly competent, organizations can fail to ensure that this reality translates into a client perception of exceptional service quality.
  • The SMG Strategic Relationship Management (SRM) Framework provides a practical approach to creating and maintaining relationships with key stakeholders that optimizes the effects of service quality and maximizes both transaction security (i.e. client stability) and relationship utility (i.e. profit).

Problem 1: explain how this is achieved through the systematic assessment and structured management of client relationships?

Reference no: EM132712995

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