Reference no: EM131318495
Question
Bill Gates believes that how information flows will make the largest impact on organizational change (Krovi, Chandra, & Rajogopalan, 2003). In your discussion response, indicate how communication could drive change in an organization. Why is it important to manage this change? should be minimum of 200 words.
For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice.
You will need to a summarize the communication strategy of your chosen organization, be analyze the communication strategy of your chosen organization, and can explain how you would integrate the communication strategy into the current organization where you work or in to a former organization where you have worked.
A. Summarize the Communication Strategy Locate an article that discusses the communication strategies used by your chosen organization.
After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:
Discusses
How innovative communication processes have helped [insert name of the organization here] resolve.
The top reason [insert author's name here] holds that position is __________.
A second reason [insert author's name here] holds that position is __________.
A third reason [insert author's name here] holds that position is __________.
After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.)
Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation.
Note:
Your categories may be different.) In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.
C. Explain integration Techniques
Finally, explain how this communication strategy could be integrated into your current or former workplace.
You will need to reference at least two academic sources. Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used.
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