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From the list of assigned readings included in this course, or another article of your choice from the Harvard Business Review, choose an article that deals with one or more of the elements of marketing strategy (product, price, place, promotion; or, if services related, people, process, and physical evidence) and summarize the article, addressing the following questions: 1. Why is the author writing about the subject? 2. What is the thesis of the article? 3. What are the key points/facts presented in the article? 4. What are the conclusions and recommendations? 5. Explain how the information in the article can inform marketing strategy. That is, how is the information presented important to a marketer in designing a marketing strategy? 6. Critique the article: Is the article useful? Why or how? Is the article well-written and easy to understand? What is your assessment of the article? Would you recommend it to others? Why?
Evaluate the importance of a company having a robust information management system strategy. Recommend two (2) actions that a company may take in order to protect its information assets from potential disruption and loss
Statement Review Is Marketing Totally Ethical
Discuss the supply-chain implications of retailers having low inventory-to-sales ratios if the inventory-to-sales ratios of manufactures and wholesalers are high
How a company influences their ethical environment
How the two or more social influences (culture, social class or reference groups) impact on the consumer purchase decision process.
Discuss the merits as well as deficits of the article and Was the report of the findings complete and clear? Do you agree with the interpretations? Why or why not
Determine the key strengths and weaknesses
write a 2500 - 3000 word report including 200 words of an executive summary but excluding references and appendix. in
For store employees: gender, age, length of employment, perceptions of why the product sales have decreased, Recommendations of what the company can do to increase sales
Marketing Question Packaging and Labeling
Review the posting from the guest speaker Thomas Preston, who was a former Imaging Chemicals Global Commodity Manager for Eastman Kodak Company. Pay attention to the details regarding operations management and manufacturing in this real life case s..
1.Which medium has the lowest cost per thousand?
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