Reference no: EM133596252

Question: Customer Relationship Management Q1: Briefly describe the key functions of Customer Relationship Management (CRM) systems. Q2: List and describe the four business goals of CRM systems. Q3: Briefly describe the three objectives of Customer Relationship Management (CRM) systems. Q4: Describe the operational, analytical, and collaborative functions of Customer Relationship Management (CRM) systems? Q5: Briefly describe the four phases of the Customer Relationship Management (CRM) process cycle. Q6: Explain re-engineering, data mining, integrating data, and the customer centric approach as potential outcomes of continual improvement of the Customer Relationship Management (CRM) process. Q7: Explain how data warehousing, data mining, and data integrity relate to the use of Customer Relationship Management (CRM) systems. Q8: Explain the data security concerns related to the use of Customer Relationship Management (CRM) systems. Q9: Explain each of the four benefits of CRM to the organization and give examples of each. Q10: Explain each of the five methods utilized by the Customer Relationship Management (CRM) system to support and promote an organization's customer-centric culture. Q11: Describe the three phases of common customer touchpoints (before, during, and after purchase) and give examples of each. Q12: Describe at least four of the five primary customer touchpoints that can be managed through a CRM system. Q13: What are Key Performance Indicators (KPls) and how are they related to the use of CRM systems? Q14: As technology evolved, CRM efforts became increasingly important. Briefly describe how increases in technology impacted the use of CRM systems in marketing activities. Q15: How does the use of CRM systems and big data relate to the evolution of Relationship Marketing?