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Part A:
1- After reading the First Chapter in Zero Moment of Truth page 16-29 on this link
https://ssl.gstatic.com/think/docs/2012-zmot-handbook_research-studies.pdf 2- Read this article https://drakedirect.blogspot.com/2012/07/shopping-cart-abandonment-rates.html, in 5 sentenses give me your thougths on how in today's world a brand can counteract this trend of increasing abandoment. Part B:
1. "Crossing the Chasm" is a fantastic article. Do you think social media helps companies "cross the chasm" much easier than pre-social media days. Why or why not? The article on this link- https://readwrite.com/2007/08/06/rethinking_crossing_the_chasm#awesm=~oGTKr0TU0sMQBT 2. Please tell me what cross shopping behavior means to you and when you have done that. Part C:
1. Regarding the New Social CMO video, tell me the 5 key steps to guide your marketing and communication teams. Define each.Video link- https://learn.hootsuite.com/student.php?ctg=content&view_unit=1132. Regarding the "Redefinition of Traditional Media Models" with Todd Defren, Todd made major points in the interview. List the 5 of Defren's main points that most resonated with you.video link- https://learn.hootsuite.com/student.php?ctg=content&view_unit=72
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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