Reference no: EM133590971

Questions: Using the course readings as a guide, discuss the following question.

1. How important is the reputation of a business?
2. How important is a CEO's reputation to the reputation of the business itself?
3. Is it better to have the reputation of being powerful or fair? For example, do you want to be insured by a company that always wins or by an insurance company willing to allow the benefit of any doubt?
4. Goodwill is the technical word for the asset of a company being worth more than the sum of its parts. How would you measure the Goodwill of a company in dollar figures?
5. How important is it that an organization demonstrates social responsibility towards the environment?
6. If given the choice, would you opt to invest in a company that is more likely to generate profits or more likely to respond to shareholder concerns for fair trade in supply chain dealings? Please explain why