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Question: 1. How important is the global youth market? Suggest products and services they would want to use.
2. What are the rules of engagement for young consumers?
3. What is geodemography? Is it straightforward to apply it to any market or country?
4. Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why do they make this assumption, and how accurate is it?
List and describe two trends that you can identify at present in marketing for the 21st century. Are they paradoxical? Why and how?
Types of Consumer Problems: Before $4-per-gallon gasoline, was the need for a Vespa Scooter considered "an active problem" or an "inactive problem"? Explain and discuss implications for marketing strategy decision-making
Analyze how consumers communicate health care access options. Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.
In your opinion, why is the concept of product placement an important advertising campaign? Provide an example to substantiate your answer.
Identify the basic concepts related to legal and ethical issues in health care. Explain the impact of federal and state laws on health care provision.
Please briefly explain the six steps of scope management (inputs, tools and outputs). Exemplify the term Scope Creep and its possible origins and consequences
choose an industry you have not yet written about in this course and one publicly traded corporation within that
What criteria should global marketers consider when making product design decisions?- How can buyer attitudes about a product's country of origin affect marketing strategy?
Explain application of e-business principles
consumersrsquo choices are prey to subtle discrepancies that arise in cognitive accounting. learning how and when you
How does a consumer's personality affect his or her buying decisions which inevitably shapes his or her lifestyles? Include a discussion of how a consumer's view of him or herself also impacts buying decisions.
Explain how does IT staffing becomes easier with experience and people gain experience in e-business or move from one failed dot-com to another
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