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How important is it to build a recognized brand name

Assignment Help Marketing Management
Reference no: EM131115110

Marketing Mix Strategies

Company: Whole Foods Inc

The objective of this assignment is - from a management perspective - is to understand product positioning, branding and product lines. How do companies decide where to position their products in the market? How important - and difficult - is it to build a recognized brand name?

Here are some parameters to guide you in compiling this paper

• Brand strategies and product positioning

• Brand name development:

• Creating a new brand name

• Protecting the brand name

• Life cycle pricing

• Value-based pricing strategies

• Internet pricing/marketing

• Break even analysis

• Stimulating customer action

• Promotional price elasticity

• Customer response

• Relevant articles posted by faculty

Format: APA,

Font: Times New Roman Size 12, paper length, 5 - 6 pages. References: 7 Minimum.

Cover page and reference page are additional pages and should not be included in the page count.

Reference no: EM131115110

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