How important is customization to the company

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Reference no: EM133204426 , Length: Word count: 750 words

Assignment Problem: More and more companies begin to allow customers to make their own products. Through the establishment of many websites, customers can not only choose from a wide list of accessories, but also see the appearance of the final products

Write an article about a company in this list that sells configuration / customization products online.

You will discuss the following issues:

1. Which company's website have you visited? Provide URL.

2. Choose a range of products (such as BMW's coupe 2-Series or timber2).

3. Explain how to configure your product? What are the options do you have? Specific points. Answer these questions by explaining the customization process step by step.

4. Tell us how satisfied you are with the customization experience. If you are not satisfied, what factors (such as the convenience of web design and navigation, limited customization options) cause your dissatisfaction?

5. How important is customization to the company? Can you describe the company's business strategy? How does mass customization adapt to this strategy?

Reference no: EM133204426

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