How important is brand value

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Reference no: EM132193481

1. Explain in 150 words, How important is brand value?

2. Craton International Company is a multinational corporation based in the US that wants to expand to the three of the following countries: Argentina, Iraq, Indonesia, Lebanon, or Lithuania. Based just on cultural distance between US and these countries, what 3 countries they should expand? (You should use cultural dimensions ratings from geert-hofstede.com for you calculations. Show all your calculations in your submissions.)

3. How is Pepsi positioned to compete in the next decade? In your discussion mentioned what strategies Pepsi has used.

Reference no: EM132193481

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