How important do you believe it is for brands to listen

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Reference no: EM133379633

Questions:

Most brand managers are now using social listening. How important do you believe it is for brands to listen to social media chatter?
You have found an example from last year in which a brand made a business decision based on social media chatter. Do you believe they should have made the decision they did? Why or why not?
A small percentage of consumers makes almost all comments on social media. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?

Reference no: EM133379633

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