How ikea used focus groups to improve new retail stores

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Question: The text describes how IKEA used focus groups to improve its new retail stores. Choose a service. As a marketing manager, how would you go about using focus groups to identify GAPs in your service and identify ways to improve your service? Explain. Your answer must be typed and in times new roman font.

Reference no: EM131892832

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How ikea used focus groups to improve new retail stores : The text describes how IKEA used focus groups to improve its new retail stores. Choose a service. As a marketing manager, how would you go about using focus.

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