How identifying the target market is more clearly defined

Assignment Help Other Subject
Reference no: EM132363438

Asssignment: Marketing Plan: Part II

Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the subsequent marketing plan that you will compile. The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).

This unit's submission should consist of the items listed below.

1. Provide a segmentation and target market analysis.

• In this section of the marketing plan, you should identify the four criteria useful in segmenting the market, and apply them to your company. Explain how identifying the target market is more clearly defined once a marketer has conducted segmentation on the population. Explain several target markets for your company using detailed explanations.

2. Include a competitive and industry analysis.

• This section of the marketing plan should identify three or four competitors of your company. These can be direct or indirect competitors. (Note: Not all companies have competitors.) Differentiate each competitor based upon multiple criteria. Additionally, conduct an industry analysis by looking at the health of the industry in which your company resides. Identify whether the industry has grown or shrunk in the last 5-10 years. Explain why understanding the competitors and the health of the industry are important elements of the marketing plan.

3. Provide a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

• In this section, you will compile a SWOT analysis of your company. The internal strengths and weaknesses as well as the external opportunities and threats need to be identified and explained (include at least 2-3 elements under each area of the SWOT). The value proposition will be demonstrated through a strong showing in the strengths section of the SWOT analysis. Reference the SWOT analysis explanation in the Unit I Lesson for additional insight on how to compile this analysis.

Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).

Reference no: EM132363438

Questions Cloud

Review problem based on the diversity action plan : To make this assignment as meaningful and interesting to you as possible, you will have considerable flexibility in choosing a topic and approach.
What will be included in compensation and benefits package : As an HR Manager part of your job is to analyze the staffing levels within the organization. You have to hire to fill one position within the organization.
How benefits programs help attract talent for specific jobs : Explain how innovative benefits could be tied to specific jobs. More specifically, how do the benefits programs help attract talent for specific jobs?
Describe the wagner or national labor relations act : What do you see as the most important provision in the Wagner or National Labor Relations Act? Support your view with at least one reference from the class.
How identifying the target market is more clearly defined : In this section of the marketing plan, you should identify the four criteria useful in segmenting the market, and apply them to your company.
Why the given issue is important to organizations : In your post, include at least three reasons why this issue is important to organizations. Respond to at least two of your classmates' posts.
Describe negligence and the elements of negligence : Describe negligence and the 4 elements of negligence that must be present for a plaintiff to recover damages for negligence. Provide an example of negligence.
Identify issues in global health and explain their relevance : The Honorable Mary Canary has been appointed Ambassador to the UN. Prepare a briefing for her on the importance of global health security. In the briefing.
What are the relative strengths and weaknesses : Prepare a presentation (PowerPoint) that identifies major stakeholders in global health. Include international bodies, nongovernmental organizations.

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd