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Ice Factory, a sno-cone stand, opened on the perimeter of campus two months ago. Initially, Ice Factory selected a pricing objective (strategy) that focused on maximizing volume and revenue as well as encouraging a greater volume of purchases. After two months of selling sno-cones to faculty, staff, and students, business is booming. Ice Factory has decided it is time to evaluate different pricing tactics that will generate additional sales from current customers and also sales from new customers.
Discussion 1: In one or more fully formed paragraphs, identify the pricing objective (strategy) used when Ice Factory first opened, then list five pricing tactics Ice Factory can use to generate additional sales, and finally explain in detail how Ice Factory can implement three of those tactics to arrive at a final price for customers.
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