How hsbc corporation creates value for its shareholders

Assignment Help Marketing Management

Reference no: EM133248097

HSBC PLC in Sri Lanka.

Student must produce a report showing the business analysis of HSBC plc, showing how their its management seek to gain sustainable competitive advantage by optimizing marketing and related operational activities in a socially responsible manner, and showing how HSBC corporation creates value for its shareholders, staff, and customers.

The student is required to 'apply' a wide range of appropriate models, theories, and concepts, from strategy, marketing communications, and operations management, which may include, but is not limited to:

• The Marketing Process Model (Dibb, Simpkin, et al)

• The five core tools of marketing communication

• The "4 V's Model"

• Porter's Value Chain analysis

• Integration of Corporate Social Responsibility (CSR)

• And any other models, theories, or concepts, the student considers to be appropriate

Student must demonstrate how these models, theories, and concepts, plus any additional research and analysis, help the HSBC plc to create sustainable long-term value for the plc's key stakeholders (shareholders, staff, customers).

Reference no: EM133248097

Questions Cloud

What image of autism spectrum disorder her language evoke : A parents' motivated to find a cure for their son's autism spectrum disorder uses negative words to describe the disorder such as "dreaded"

What are the ethical issues and best practices in marketing : MGMT 683 University of Redlands What are the Ethical Issues and Best Practices in Marketing Analytics and What are the ethical issues and best approaches

What type of research will you be using : Develop a mock research project utilizing your understanding of the scientific method. What type of research will you be using

How can account for contradictory data : How can you account for contradictory data, such as discrepant perspectives or quantitative outliers in your organizational security analysis?

How hsbc corporation creates value for its shareholders : How HSBC corporation creates value for its shareholders, staff, and customers - And any other models, theories, or concepts, the student considers

What assumptions were made that might be revisited : Marketing 3310 University of Nebraska, Should Good-Bite launch the whitening strips and What assumptions were made that might be revisited

Which of algorithms has a faster average-case performance : Which of the two algorithms has a faster average-case performance? Provide empirical evidence of your answer by writing the corresponding programs for each.

How is chic-fil-a''s use of purpose and people helpful : MAR 1011 Miami Dade College, How is Chic-Fil-A's use of Purpose and People helpful in gaining customers and Do you believe their use of "purpose"

Discuss and list the steps for the referral process : Discuss and list the steps for the referral process; compile a chart checklist to follow these steps. Conduct an observation of one child in a classroom

User Account

All Pages