Reference no: EM133029158

Mr Andy is the founder of a software company that specialises in developing online games, with young adults as the target market. Customer demands for the games has increased significantly over the past year, and the company has grown from a 3-person operation to an establishment with 16 employees. Mr Andy employed six software developers, four graphic artists, two computer technicians, two marketing and sales personnel, and two administrative assistants. The mission for his company, 'FutureX' is to create games that matter to people's lives. The core values of his company are focused upon the themes of Immersion (deep engagement), Innovation (refreshing ideas) and Infinity (lasting impact).

Mr Andy recently heard from a business partner that gamification is a sought-after solution in organisations, and that he could expand the product offerings to include video games designed for organisational customers. With this new offering, Mr Andy anticipates hiring 30 new employees and he is wondering how best to manage his growing company.

In your advice to Mr Andy, critically discuss:

(a) How Henri Fayol's planning function can be used to strategise for the new product offering

(b) How Henri Fayol's organising function can be used to determine an organisational design which prioritises innovation in his growing company