Reference no: EM132365865

Discussion Instruction

For this discussion, think about how health care marketing has changed over the last 5-10 years, especially with the increased popularity of social media. In your post, consider:

How has the average health care consumer demographic changed?

What role have technological advances played in health care marketing?

How has social media affected the way people view health care? What does that mean for health care organizations?

For example, if your hospital received terrible reviews on Healthgrades, Facebook, Yelp, and/or other social media sites, how would you manage the message and turn the situation around?

Will technology and/or social media play a part in marketing your proposed program? How?

Response Guidelines

After posting your discussion, respond to at least two other learners. Have they missed any important elements? Do you agree with how they would handle negative reviews on social media? What might you do differently?

Learning Components

This activity will help you achieve the following learning components:

Examine the challenges of health care marketing.

Explain the role of social media in health care marketing.

Apply graduate-level skill in critical thinking, research, and writing.

Completion of this activity will strengthen your understanding of the topics and concepts covered so far in the course, and may be helpful in completing your course project.

Attachment:- Discussion Resources.rar