How have yankee candle positioned their product

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Reference no: EM132282927

Marketing for Yankee Candle: Write a paragraph for each question, give sources if any.

1. How have Yankee candle positioned their product? Is their desired position based on the customer they serve, the benefits they offer, or both?

2. All sound marketing decisions are based on research, therefore, which research methods would work well for Yankee candles? Which would not? and If you were planning to introduce a new product, how might you conduct a test market?

Reference no: EM132282927

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