How have weight watchers and slim-fast created value

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Reference no: EM131033155

CASE STUDY: THE DIET BATTLE-WEIGHT WATCHERS, JENNY CRAIG, AND SLIM-FAST⁶⁶

Questions

1. Trace how you might go through the steps in the consumer decision process if you were thinking of going on a diet and using any of these diet programs.

2. How have Weight Watchers, Slim-Fast, and Jenny Craig created value?

3. Identify the determinant attributes that set the Weight Watchers, Slim-Fast, and Jenny Craig programs apart. Use those attributes to develop a compensatory purchasing model similar to the one in Exhibit 6.2.

4. How can Weight Watchers, Slim-Fast, and Jenny Craig increase the probability of customer satisfaction?

5. Which factors examined in this chapter might have the most impact on sumers' propensity to go on a diet and choose one of these diet programs?

Reference no: EM131033155

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