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How have tv viewership and shopping habits changed?

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Reference no: EM131601153

Assignment: Short Paper Guidelines

The impact of TV watching on E-commerce

Overview: Before starting this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce. Then write a 2-4 page paper that addresses the following:

- How have TV viewership and shopping habits changed?

- Is traditional cable (and advertising on cable) a thing of the past?

- How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment?

- Is internet streaming the future? Explain.

Guidelines for Submission: Your paper must be submitted as a 2-4 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and two to three scholarly sources cited in APA format.

Reference no: EM131601153

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