How have they segmented the market

Assignment Help Management Theories

Reference no: EM133403532

Assignment:

A. Assume Apollo Foods goes with the 5-ounce stand-up pouch 70% cocoa with healthy positioning and suggested retail price of $4.49 product.

- How have they segmented the market and what target(s) are they going after?

Note, the case does not specifically describe this but it does describe the other options they were going after. That they are going after this option and not the others tells you something. So I'm asking you to give me your best analysis and justify your answer.

B. What should be the positioning statement for this product based on your answer above?

Reference no: EM133403532

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