How have the functions within marketing communications

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Reference no: EM132608285

Discussion: Your initial discussion thread is due and you have to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses.

IMC & Marcom

What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.

Reference no: EM132608285

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