Reference no: EM131707980

Question: Identify and research three (3) influential/key external influences on consumer behavior in your own country and explain/analyze the following:

1. Describe the history, relevance, trends, and importance on customer behavior of each variable you identified. Note: this section should make clear why each of the three are influential/key external influences on consumer behavior.

2. How have companies or industries tried to incorporate these external influences in their marketing - and you are encouraged to give an example? What is the effect on an industry or company trying to market and sell to each variable? How have the companies tried to influence the subculture?

3. What observations can you make about how specific companies have been successful and not successful in marketing/selling under these external influences? And why?

4. Develop specific recommendations of how companies in your country can improve their marketing efforts via a more developed understanding of the 3 external variables. For each recommendation, be sure to justify why / how it will improve the firm's marketing efforts.

The paper should be a well-developed and edited 3.5 to 5 pages of text (approximately 1500 to 2100 words), using 1.5 vertical line- spacing, in Word format with 11 point Arial font with 1-inch margins. Submission will be via myCourses assignments. Be specific in your analysis and recommendations.

Feel free to include relevant images, etc. inappropriately labeled appendices.

NOTE 1: Appendices do not count towards overall page counts.

NOTE 2: All appendices must be referenced in the appropriate places in report text.

NOTE 3: All external sources used must be cited in the text and listed on the reference page using APA style.