Reference no: EM133773933
Assignment: Company Analysis- Wal-Mart
I. Definition of the Task Environment
A. The competitors and their market shares
B. The products
C. The value added chain (discuss each segment)
II. Key Success Factors in the Industry
A. What are ways to compete? (Hint: think of business-level strategies)
B. Historically, which of these have been most successful?
C. What distinctive competencies are required in the industry? (Hint: What must a firm do well to compete effectively in this industry?)
III. Key General Environmental Factors
A. How have demographic changes influenced this industry?
B. How have technological and economic changes influenced this industry?
C. Which political and social trends have been most important to this industry?
D. Discuss global changes, and how this industry has internationalized
IV. Strategic Groups within the Industry
A. Identify strategic groups within the industry
B. Name key firms or SBUs in each strategic group
C. Provide a detailed discussion of your grouping criteria (i.e., price/quality)
D. Provide an X-Y chart of the groups
V. Key Issues and Future Scenarios
A. What key opportunities (in terms of products, vacant market niches, etc.) exist for this industry?
B. What key threats (in terms of new entrants, product life cycle, product obsolescence, substitute products, etc.) exist for this industry?
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