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How have companies been successful in charging high prices

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Reference no: EM132901060

Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions;

Question 1. How have the companies been successful in charging high prices to the brand's consumers, despite the low costs of manufacturing?

Question 2. How is customer information used as a part of the pricing strategy?

Reference no: EM132901060

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