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Question 1: Over the years, many famous brands have been repositioned. Some include KFC, Friendly's, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned. How has this been implemented and for what reason? Question 2: Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.
Select a current article (no more than one or two years old) on pricing strategies for a small to medium size business. Critique the article and discuss what other small to medium size businesses can learn from these strategies identified.
Discuss the four main elements needed to bring an innovative idea to the marketplace. What are then some of the difficulties facing successful innovation?
regardless of where you work or what your career is learning how to communicate effectively and professionally is
In which of the following types of firms is the product manager MOST likely to rely on the Internet for direct customer feedback and new product ideas?
Effects of Advertising Presentation
How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets? How are social media integrated into the LA Galaxy's marketing s..
Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products
Ethics and CSR and Marketing Strategy (2pages Max), Describe the means by which a company (other than Honest Tea) engages in CSR and how it derives strategic benefits from its efforts
Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.
Is there a connection between brands that are known throughout the world and global advertising? Does global advertising help to create global brands? Or does the creation of a global brand make global advertising possible
Explain the logic of why each criterion should be important. On a relative scale of importance, assign a high, medium, or low weight to each of the 8 criteria
What macro-environmental factors external to the company should Starbucks be most concerned about? How do these factors affect Starbucks? Explain.
continuing to build your marketing plan this assignment focuses on your product and service. remember from the
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