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This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may need to be changed.
Topic 1:
Over the years, many famous brands have been repositioned. Some include KFC, Friendly's, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned. How has this been implemented and for what reason?
Topic 2:
Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.
Visit the Kaplan library and select a current article (no more than one or two years old) on pricing strategies for a small to medium size business.
You can access the KU Library in the home area of the course. Be ready to critique the article and discuss what other small to medium size businesses can learn from these strategies identified.
Select two aspects of a performance appraisal from the following list. In at least 250 words, explain the following: what are the special challenges in each area and what would be the effects on employees and employers if the challenges were not addr..
Many would consider the U.S. Postal Service a publicgood. Is this assumption valid? Identify at least three arguments for and against the postal service being a public good. Use atleast one example for each argument.
Consider the section on language and gender. Explain the ways in which men and women communicate differently in our culture and how are our communication patterns alike?
Describe or give example of a real-world dilemma where these six principles could be applied. Understanding each dimension of the problem? Who would benefit/suffer? Alternative solutions legal/fair? Your “gut feeling” level?
What is the likeihood of furtherrevolutions in the 21st century? what kinds of revolutions are most likely to to occur?
watch the 500 Nations Part 2 documentary on the Taino indians of the Caribbean (also known as the Arawak), the first place in the Americas that Columbus colonized on behalf of Spain. It can be found on Youtube with the title "500 nations The Stor..
Analyze your interview data. What larger themes do you see emerging from the data? Consider how you would present your findings to the reader, and ensure evidence of quality
The topic of the analysis paper will be an economic analysis of a current mineral industry issue or problem.
What contraditions are there between modern securlists, and reactionary on political ideology in Pakistnd, afghanistan, and Iran. How does Anti-imperialism under Osama bin Laden show the limitations of Anti-imperialism? And what are some good thin..
What are the advantages and disadvantages of using a Cause and Effect Diagram and Pareto Analysis in terms of analyzing quality issues?
There are many types of vehicles that modern inner space explorers use. Discuss several types of ROVs and HOVs. How do the two groups differ? What are some of the differences between ROVs? What are some of the differences between HOVs? How do these d..
The Farmland Protection Policy Act of 1981 (FPPA) (amended in 1987) provides specific criteria for projects that attempt to convert viable agricultural land to nonagricultural purposes. The impetus is the protection of a potential food source for ..
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