How has the industry in which nike resides

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Evaluate the case and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.About Nike (pp. 52-53)

1. How has the industry in which Nike resides been doing over the last 5 years?

2. What are the pros, cons, and risks associated with Nike's core marketing strategy? How have they managed to develop a strong customer relationship with their target market?

3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?

4. Looking at the competitors you

Reference no: EM132095482

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