How has the firm differentiated itself

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Question: Choose one industry you are familiar with, such as department stores, casual dining chains, shoes, personal computers, airline, or automobiles, etc. Identify firms in the industry and locate where they fit in the three generic strategies of competitive advantage. Explain your classification. For instance, has the company chosen to focus on a narrow piece of the market, or does it appear to pursue a broad market approach? How has the firm built the low-cost advantage if this specific firm is pursuing cost leadership strategy? How has the firm differentiated itself if this specific firm is pursuing differentiation strategy? Explain your answer. And cite your references.

Reference no: EM132200932

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