How has the average health care consumer demographic changed

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How has health care marketing has changed over the last 5-10 years, especially with the increased popularity of social media.

-How has the average health care consumer demographic changed?
-What role have technological advances played in health care marketing?
-How has social media affected the way people view health care? What does that mean for health care organizations?
-For example, if your hospital received terrible reviews on Healthgrades, Facebook, Yelp, and/or other social media sites, how would you manage the message and turn the situation around?
-Will technology and/or social media play a part in marketing your proposed program? How?

Reference no: EM133016300

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