How has the advertising industry changed and what place does

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Reference no: EM133339479

Questions:

- How has the advertising industry changed and what place does multiplatform advertising have in this new environment?

- Outline at least three purposes and four principles of advertising.

- What is consumer behaviour?

- Outline the factors influencing consumer behaviour.

- What is an advertising platform?

- What are the factors to consider when choosing an ad platform?

- Research and outline the content requirements of Google Ads.

- Identify 3 key legislations, regulations and codes of practice that impact advertising. Explain the impact of each.

- Identify 3 ethical principles related to advertising.

Reference no: EM133339479

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