Reference no: EM13999361

Part A-

1- How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?

2- You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company's marketing strategy? Explain why.

3- What measurable benefits are companies deriving from their investments in the Web 2.0 technologies, both internal and external?

4- What impact do you think would happen to the company that makes the Big Green Egg if they had an extensive ad campaign?

5- You mentioned that the Internet has opened up a wider range of target markets and customers for companies. By doing so, these companies have also entered a media that has many more competitors selling the same products as other companies. What can these companies do, marketing-wise, that would differentiate their products or services to attract customers to their web sites?

6- Facebook has exploded in the web marketing business recently and there is no end in sight. Do you think that marketing people browse personal posts to determine what kind of preferences that a person has and then target that person with a product that matches?

7- Technology now has the capability to advertise and promote products world-wide. What kind of problems or challenges does this bring to marketing managers to be able to sell their products to difference cultures, languages, etc.?

8- What would you look for in establishing the distribution channels in China? What do you suppose the obstacles would be?

Part B-

Promotional Strategy Presentation

This is a team assignment and I have to work on bullet three. Digital marketing, we are still working with 3M company. Can you please have it done in word because my classmate will transfer everything into her PowerPoint Presentation slides.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your marketing plan strategy.

Compile the information presented in your previous papers and include the following in a Microsoft® PowerPoint® presentation:

• Your promotional strategy for your product or service, including how you will use at least three of the following elements:
o Advertising
o Public relations
o Digital marketing, including social media
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor

• An initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices.

• The evaluation and control methods you will use to measure the success of your plan

• Speaker notes are required.

• Title and Reference slides are not included in the count.

• Your slide presentation will be your presentation to management for your product/service proposal.