How has starbucks utilized ai and machine learning technique

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Reference no: EM133659332

Assignment

Read "Case: Starbucks: Personalized Marketing" and write an essay that answers the following questions:

A. What is personalized marketing, and how is it different from traditional marketing approaches?

B. How has Starbucks utilized AI and machine learning techniques to gain a competitive advantage in their marketing strategies?

C. What is the purpose of Starbucks' Deep Brew technology, and how does it contribute to the company's marketing efforts?

D. What is predictive analysis AI, and how is it used in marketing services?

E. How does the use of AI and machine learning put Starbucks at a competitive advantage compared to companies that have not integrated these technologies in their marketing strategies?

F. What ethical concerns should companies consider when using personalized marketing and AI technologies?

Reference no: EM133659332

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