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Assignment:
Based on the online documentary "Generation Like", How has social media changed marketing? What are the social, ethical, privacy issues of social media and persuasion? Do the benefits outweigh the costs? Who is most vulnerable to undue persuasion? The film was made more than five years ago - how has social media marketing evolved since then in your opinion? Have some of the negative aspects of social media marketing the film points out gotten better or worse in your opinion?
Purple cows are a highly effective basis for a new product upon which to base a new venture. It is possible for all new product ideas to be purple cows. Do they need to be? If not why not; if yes, how would you take a nonpurple cow and turn it ..
Describe how you will use the time value of money concepts in managerial decision making. Be specific and give examples based on your experience or research.
Discuss how knowledge of consumer perception and comprehension can help inform Uniqlo's marketing activities.
Use the Internet to access one (1) of your social media accounts (i.e., Facebook, Twitter, Pinterest, Instagram, etc.) and take note of the ads on the site. Describe the brands that are being marketed on your page. Discuss whether or not these ads ca..
Analyze a successful business partnership, indicating which of the four factors were present. Analyze a failed business partnership, indicating which of the four factors were absent. Is it possible for a business partnership to succeed when none of t..
Select a company that has an online presence, review their Promotional Mix in terms of how they are using it online. Is their online Promotional Mix the same, different or close to what they do via traditional marketing methods?
Identify the marketing strategies that have helped Argentina's wine industry expand beyond its home market and reach consumers in all parts of the world.
What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
Company ABC, the leader in the market for biscuits has been losing sales on one of its major brands over the past two years.
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy think is most important to the long-term success
Describe how this personally affects your involvement/actions within this industry sector of choice (personal weaknesses or opportunities)
Pick an industry that has been deregulated in the US in the past 20 years. What were the major goals of the deregulation? Has the industry deregulation.
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