How has samsung global marketing strategy enabled

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The Battle for Smartphone Supremacy Heats Up

Write a 700- to 1,050-word paper in which you discuss the key elements of Apple's innovation strategy until 2014 and answer the following questions:

Problem 1: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?

Problem 2: How has Samsung's global marketing strategy enabled it to compete so effectively against Apple?

Reference no: EM132706757

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