Reference no: EM133407325
Questions:
How has Jeff Bezos' created and maintained the vision for Amazon?
How has he created and sustained a culture within Amazon?
How has he encouraged and manage through change at Amazon?
Amazon Case Part 1 - Setting Vision and Direction, Creating Culture
Introduction:
Summarize the case and the key observations.
Describe Jeff Bezos leadership style.
How effective do you feel he is as a leader? Explain why.
Vision:
Describe Amazon's vision. What value has this vision brought to Amazon?
Describe how the changing environment impacts the vision and how Amazon adapted to this over the years.
With the company continually to grow rapidly, the need to recruit and retain "Amazonians" is greater than ever. Discuss the company's people management practices and how they relate to Amazon's strategic goals.
Culture:
One of Amazon's hallmarks is customer centricity. What are some of the practices that reinforce this principle?
Describe the artifacts and mechanisms of Amazon's corporate culture.
How has amazon typically approached growth? Is this strategy still applicable given Amazon's current size? How would growth affect the firm's culture?
Change:
What are some of the forces driving the need for change at Amazon?
Is Jeff Bezo's a change agent? Explain your answer.
How would you rate Jassy's chances of succeeding as Amazon's new CEO. Explain your rationale.
Summary:
What is the most important thing you learned from this case. What can you apply to other future companies you may work in.