How has internet buying affected brand management

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Reference no: EM132085076

Assignment: Select a product that you might want to purchase in the future (not a consumable but instead more of a larger ticket item). Examine the methods of online marketing versus those of traditional marketing of that product.

1. Which website provides the lowest price? How does this compare to the typical local retailer price?

2. Which website provides the most information about the product, use, features, benefits, and other differentiating information? Explain.

3. Compare the promotional methods used online to the more traditional methods used by those same companies.

4. How has Internet buying affected brand management and overall brand equity of a company? What impact will this have long term on both the Internet seller as well as the brick and mortar seller?

Your response should be a minimum of TWO pages in length, double-spaced. References should include your textbook, websites, and other credible references. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.

Reference no: EM132085076

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