How has gm used the main segmentation variables

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Reference no: EM13105838

Q1) How has GM used the main segmentation variables for consumer markets in segmenting the SUV market?
Q2) What target-market choices has GM made in selecting targets for the Hummer H2? How are those decisions different from AM General's target for the original Hummer?
Q3) What segmentation, targeting as well as positioning recommendations would you make to GM for the H3?

Reference no: EM13105838

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