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Problem: "Think about the restaurant industry and your personal dining habits. Compare your eating-out habits with those of your parents and grandparents. What changes do you see among the 3 generations in terms of dining out, purchasing takeout, and eating at home? How has food that is purchased for home consumption changed?"
In Life Lessons from an Ad Man, what is Rory Sutherland's advice to organizations interested in creating value for their customers?
You are the marketing manager for Athena Club in Canada and are starting the annual planning process for next year. Prepare a thorough SWOT analysis
BSBMKG603B Manage the marketing process Assessment Tasks. Analyse the marketing outcomes, changes in marketing and calculated marketing metrics
How might a marketer evaluate the effectiveness of her Facebook advertising campaign? Would you buy paid advertising on Facebook?
How much do other online competitors spend on advertising? What methods of advertising can be utilized? What is the deciding factor when choosing a soda?
What two levels of confidence are used most often, and which one is most commonly used? Explain how to obtain the most commonly used confidence interval for a percentage, and an average.
From the e-Activity, evaluate McDonald's level of responsiveness to social responsibility concerns. Include an example from your observation of your local McDonald's to support your response
What will be the main order winning performance objectives of your product/service which would allow for strongest marketing campaign
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market".
Select a product from the list below, and then create a print advertisement or a television storyboard for that product.
Final project marketing plan.
Analyze what direct marketing delivers and the impact on a target market. Discuss different direct marketing media's and the impact across cultures
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