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Assignment:
How has e-commerce transformed marketing? Explain how social networking and the wisdom of crowds help companies improve operations. Research and discuss two examples of social networking.
China and India have demonstrated trends toward Western-style consumption over the last decade. Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US)
Case Analysis - Apple Computer: Research how Apple managed to reinvent itself over the years. How do the actions of Apple apply to the TCOs
In contrast, the sustainable fashion industry is still struggling to engage with consumers. What do you think of potential reasons why this is so?
Describe what you think the company's values are. Which departments might have to expand rapidly based on exponential success over the Internet?
How digital media is consumed by old vs. new generations - digital immigrant vs. digital native.
Moving forward, which marketing metrics should be used to track the progress of Kaiser's marketing programs, given the organization's business and marketing
As a new Marketing Assistant Trainee you have a lot to learn before you can take over management of one of our most important brands, All-round. Provides detailed information about company performance
Prepare an essay (excluding cover page, abstract, and references) on the relationships and interdependencies between marketing and other functional areas
Conduct an Internet search to identify learning opportunities and mention how the opportunity relates to your career and personal learning styles.
Discuss trends in the natural environment that marketers must be aware of and provide examples of company responses.
Write a critically reflective essay (1000 words) concerning your learning journey in the discipline of International Marketing. Essay Topic: "International Marketing is like trying to do business in a quake zone"
Analyze the six paths to creating blue oceans as they pertain to your company/product or service
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