Reference no: EM13913409
1. How has an understanding of consumer behavior helped Group on grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today?
2. What is the Group on Promise? How does the Group on Promise affect a consumer's perceived risk and cognitive dissonance?
3. Describe the five stage purchase decision process for a typical Group on user.
4. What are possible psychological and sociological influences on the Group on consumer purchase decision process?
5. What challenges does Group on face in the future? What actions would you recommend related to each challenge?
University of Chicago graduate student Andrew Mason was in a rut. There's so much to do in Chicago, he explains, but I found myself going to the same movie theaters and restaurants.To help people like him try new places, Mason started a website that offered coupons to large groups. He reasoned that people would try something new if the price was low enough, and that businesses would offer low prices if they knew they could sell a large quantity. The result was Group on, a company that offers group coupons in deal of the day offerings for local or national businesses. Consumers love the concept, buying everything from restaurant certificates, to yoga lessons, to tickets to a museum exhibit. We think the Internet has the potential to change the way people discover and buy from local businesses, says Mason.
|
Macrs schedule calculate the npv of this project
: Warmack Machine Shop is considering a four-year project to improve its production efficiency. Buying a new machine press for $570,000 is estimated to result in $240,000 in annual pretax cost savings. The shop’s tax rate is 30 percent and its discount..
|
|
Budgeting affects all of the following managerial functions
: Budgeting affects all of the following managerial functions except
|
|
Project evaluation-new seven-octave voice emulation implant
: Project Evaluation [LO1] Aria Acoustics, Inc. (AAI), projects unit sales for a new seven-octave voice emulation implant as follows: Year Unit Sales 1 82,000 2 95,000 3 109,000 4 104,000 5 85,000 Production of the implants will require $1,610,000 in n..
|
|
Can a company have a negative financing period
: Can a company have a "negative" financing period? Why is a physical inventory needed under both the periodic and perpetual inventory systems?
|
|
How has an understanding of consumer behavior helped group
: 1. How has an understanding of consumer behavior helped Group on grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today?
|
|
About the annual pretax cost savings
: Warmack Machine Shop is considering a four-year project to improve its production efficiency. Buying a new machine press for $450,000 is estimated to result in $180,000 in annual pretax cost savings
|
|
Desires a weighted average cost of capital
: Red Zone Inc. desires a weighted average cost of capital of 5 percent. The firm has an after-tax cost of debt of 4.8 percent and a cost of equity of 15.2 percent (assume that these costs do not change with the capital structure). What debt-equity rat..
|
|
Calculating npv, irr and pp advise which option should taken
: By calculating NPV, IRR and PP (show all calculations on excel sheet) advise which option should be taken and say why compared to the other methods.
|
|
Intangible assets and long term debt
: Obtain an annual report from a publicly traded corporation that is interesting to you. Be sure the company has property and equipment, intangible assets, and long-term debt on its balance sheet. Using techniques you have learned in the previous weeks..
|