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How has a second mover strategy benefited the firm

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Reference no: EM131457492

Question: Using a first mover strategy, Apple's iPod and iPhone have clearly established the lead in their markets. Research the products of another firm that produces either a digital music player or a smartphone to learn about its strategy. How has a second mover strategy benefited the firm? Has the second mover firm been able to catch Apple in sales?

Reference no: EM131457492

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