How has a company used marketing messages

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Reference no: EM133232055

Question: Perception is a topic that is rich and robust. It includes sensory marketing, as well as a host of other engaging topics. Be the architect of your own learning. Think carefully about experiences that you have had with, as a consumer expert (!), and discuss the way that it applies to the relevant topic that you select. Then, consider the experience, how effective it was, and what recommendations you would give to a company (marketing) manager to improve upon it.

As an example (you are not limited to this, it is only an example), haptic experiences are used extensively to engage consumers. Touch is essential to connect consumers to a product, and it has many benefits. However, it is not always used effectively. Also, the stages of perception often present a challenge to marketers. How has a company used marketing messages to break through the clutter of stimuli to get your attention after exposure? What could they do better?

So many areas to explore. Remember, be critical in your thought process and provide enough about the content and your recommendations to be practical and useful. Application of the content is critical.

Reference no: EM133232055

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