How had each of the strategies evolved

Reference no: EM133477621

Problem: Launching a Craft Beer in China Case Study

Reading the case: Bartlett, C. A. & Carlson, C. (2020). Forbidden City: Launching a craft beer in China (HBR) and answer the questions below:

Question A. What were the opportunities for Forbidden City and Wild Dog? How are those markets (customers) different from the U.S., Texas, and more locally in Houston (from your experience)?

Question B. How had each of the strategies evolved? From a) the broad strategic intent into specific operation decisions and b) different levels of strategy formation.

Question C. Conflicts between these two strategies? Think from resources (internal) and business model (external market opportunity) perspectives.

Question D. What recommendations would you make to the organization concerning the conflicting proposals for Forbidden City and Wild Dog?

Reference no: EM133477621

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