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Assignment:
How good are you at planning business messages? Use the chart below to rate yourself on each element of planning an audience-centred business message. Then, examine your ratings to identify where you are strongest and where you can improve, using the tips in this chapter.
Element of Planning
Indicate if you do the following Always-Frequently-Occasionally-Never
1. start by defining my purpose.
2. analyze my audience before writing a message.
3. investigate what my audience wants to know.
4. check that my information is accurate, ethical and pertinent.
5. consider my audience and purpose when selecting media.
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