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1. Explain how global positioning systems have become valuable in transportation management.
2. What benefits are associated with transportation and warehouse management systems?
3. Why is top management commitment necessary for establishing a successful logistics performance measurement system?
4. Are corporate cultures relevant for designing a logistics measurement system? Why or why not?
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one of the ultimate goals of marketing is to generate sales and translate the message or product into something the
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Explain surf the web
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1. What are some reasons why Dunkin' Donuts has chosen to return to Russia? Why did Dunkin' Donuts fail in its earlier attempt to establish a business in Russia?
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