How formidable competitor is google for amazon

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Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain. Consider:

- What are Amazon's greatest strengths?

- Does it have any weaknesses? Please explain.

- Is Walmart.com a potential concern for Amazon? Why or why not?

- Given the importance of understanding the external environment:

- Why do some public companies fail to do so? Please provide examples of firms that did not understand their external environment.

- What were the implications of the firm's failure to understand that environment?

Reference no: EM133515852

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